Honda Civic's "Gascap"
In Honda Civic's "Gascap," the gas cap pops off a Honda Civic and the camera zooms into the gas chamber. On the other side, a couple driving a Honda Civic enjoys themselves on a drive while bright flowers, animals, and other fantasy are shown over them. The camera zooms out of the gas chamber and back to a view of the Honda Civic. A voiceover draws attention to the new Civic Hybrid that gets 50 miles/gallon.
Agency: Rubin Postaer & Associates Creative Director, David Smith, Joe Baratelli; Copywriter, Camille Sze; Agency Producer, Gary Paticoff; Art Director, Nathan Crow Production Company: The Director�s Bureau Director, Roman Coppola; DP, Larry Fong Editorial: The Director�s Bureau Editor, Ed Cardenas Music: HUM CD, Jeff Koz; Song/Artist, �Nature�s Anthem�/Grandaddy; Director of A & R, Tricia Halloran; Executive Producer, Debbi Landon