Honda Civic's "Tailpipe"
In Honda's "tailpipe," the camera zooms into the tailpipe of a Honda SI. Inside the tailpipe, viewers are taken along for an adventurous drive home in an animated world that resembles a video game. The driver drives upside-down, soars off bridges, and leaps from rooftop to rooftop through a big city. The driver opens the their garage door from midair and glides perfectly to a stop. The camera zooms out of the fantasy world through the tailpipe to display a Honda SI. A voiceover says, "It'll reverse your thinking."
Agency: Rubin Postaer & Associates Creative Director, David Smith, Joe Baratelli; Copywriter, Camille Sze; Agency Producer, Gary Paticoff; Art Director, Nathan Crow Production Company: The Director�s Bureau Director, Shynola Editorial: Rock Paper Scissors Editor, Angus Wall Music: HUM CD, Jeff Koz; Song/Artist, �Galang�/M.I.A.; Director of A & R, Tricia Halloran; Executive Producer, Debbi Landon