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Honda Civic's "Tailpipe"

By

SHOOT Staff
Monday, Aug. 7, 2006

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In Honda's "tailpipe," the camera zooms into the tailpipe of a Honda SI.  Inside the tailpipe, viewers are taken along for an adventurous drive home in an animated world that resembles a video game.  The driver drives upside-down, soars off bridges, and leaps from rooftop to rooftop through a big city.  The driver opens the their garage door from midair and glides perfectly to a stop.  The camera zooms out of the fantasy world through the tailpipe to display a Honda SI.  A voiceover says, "It'll reverse your thinking." 

Credits

Agency: Rubin Postaer & Associates Creative Director, David Smith, Joe Baratelli; Copywriter, Camille Sze; Agency Producer, Gary Paticoff; Art Director, Nathan Crow Production Company: The Director�s Bureau Director, Shynola Editorial: Rock Paper Scissors Editor, Angus Wall Music: HUM CD, Jeff Koz; Song/Artist, �Galang�/M.I.A.; Director of A & R, Tricia Halloran; Executive Producer, Debbi Landon

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