Nokia's "Ed: Ringtone"
A young man named Ed plays his "theme song," which also happens to be his ringtone, on his Nokia. He happily sings along with the tune into the camera. He proudly nods when he is finished singing and says, "love it." The slogan "It's your life in there" appears on the screen and Nokia's signature tune plays in a way that sounds like a ringtone.
Agency: Grey Worldwide Chief Creative Director, Tim Mellors; Art Director, Bruce Arendash; Copywriter, Malachy Walsh ; Agency Executive Producer, Paul Cammarota Production Company: Nonfiction Unlimited Director, Rob Bindler, David Wagreich Editorial: Nonfiction Unlimited Editor, Mark Imgrund Visual Effects: Charlex, Inc. Music: Snyder Music Music Producer, Mary Ellen O�Brien; Composer, Craig Snyder