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Nokia's "Jill: Break-up"


Monday, Aug. 7, 2006


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In Nokia's realistic ad, "Jill/Break-Up," a woman named Jill is explaining the process of eliminating an ex-boyfriend from her life.  First, she disposes of anything that may remind her of her ex�pictures, concert tickets, and emails in particular.  But the ultimate task, Jill says, is deleting him from her phone.  When you delete a contact from your phone and the prompt, "are you sure" appears on the screen, "it is so great" for Jill.  The message, "It's your life in there" appears on the screen.   


Agency: Grey Worldwide Chief Creative Director, Tim Mellors; Art Director, Bruce Arendash; Copywriter, Malachy Walsh ; Agency Executive Producer, Paul Cammarota Production Company: Nonfiction Unlimited Director, Rob Bindler, David Wagreich Editorial: Nonfiction Unlimited Editor, Mark Imgrund Visual Effects: Charlex, Inc. Music: Snyder Music Music Producer, Mary Ellen O�Brien; Composer, Craig Snyder


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