Clorox's "Right Tool"
Clorox's "Right Tool" shows several scenarios of people using the wrong tool for their particular tasks: a man tries using lawn sheers to trim his beard, a woman uses a saw to cut meat, and another woman uses a torch to light a candle, just to name a few. A voiceover says, "for every job, there's a right tool and a wrong tool. For cleaning tubs and showers, the right tool is Clorox BathWand."
Agency: DDB | San Francisco Managing Partner/Chief Creative Officer, Lisa Bennett; Creative Director, Chad Ackley; Art Director, Larry Gilmour; Copywriter, Dave Wolf; Agency Producer, DP Odishoo Production Company: Big Lawn Films Director, Chuck Bennett; DP, Pancho Alcaine; EP, Andrew Denyer; Producer, Andrew Denyer Editorial: BEAST, San Francisco Editor, Tim Brooks; Producer, Tracy Coleman; EP, Jon Ettinger Postproduction: Method Colorist, Bob Festa Music: MUTATO MUZIKA Composer, Mark Mothersbaugh