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Coca-Cola's "Formula"

By

SHOOT Staff
Thursday, Aug. 3, 2006

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An understated white font reads, "After years of keeping our formula for Coke a secret, we've decided to share it with the world," on a completely red screen.  A mathematical jumble (in which you can see smiley faces and coke bottles if you look closely) flashes on the screen in the same white font.  "Got it?" is the last message written across the screen before white bubbles fill the screen, leaving just a coke bottle in red.

Credits

Agency: Wieden+Kennedy | Portland Chief Creative Officer, Mark Fenske; Creative Director, Mark Fitzloff; CD/Art Director, Hal Curtis; Copywriter, Sheena Brady; Art Director, Aaron Allen; Executive Producer, Ben Grylewicz; Producer, Patti Stein; Assistant Producre, Melanie Fedunok Production Company: Brand New School Creative Director, Jens Gehlhaar; EP, Jennifer Sofio; Designers, Eli Carrico, Jens Gehlhaar, Megan McGinley; Animators ,Dickson Chow, Taekyu Ki, Trix Taylor, Kirk Shintani, Dave Yan; Producer, Kevin Brook Music: Agoraphone Music Direction Music Supervisor, Beth Urdang; Music Used in Campaign: �Thirsty,� �Solstice (Song for David)� by Allen Clapp; �Formula,� �Point of Hope� by Static; �Wondering,� �I�d Like to Teach The World to Sing� by John Dragonetti; �Crushed Ice,� �popular Mechanics for Lovers� by Beulah; �Olympics Ice,� �A Night in Vegas� by Victor Malloy; �Temperature,� �We were Never Built to Last� by Electric President; �New Year�s Eve,� �want No Other� by Holly Golightly; �

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