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Coca-Cola's "Thirsty"

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SHOOT Staff
Thursday, Aug. 3, 2006

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In Coca-Cola's "Thirsty," a completely red screen has small white writing sending a clever message to the viewer.  "Right now," the message starts out, "someone is getting a Coke out of their refrigerator instead of watching this commercial.  The rest of us are thirsty."  White bubbles fill the screen, leaving just the shape of a Coke bottle in red.

Credits

Agency: Wieden+Kennedy | Portland Chief Creative Officer, Mark Fenske; Creative Director, Mark Fitzloff; CD/Art Director, Hal Curtis; Copywriter, Sheena Brady; Art Director, Aaron Allen; Executive Producer, Ben Grylewicz; Producer, Patti Stein; Assistant Producre, Melanie Fedunok Production Company: Brand New School Creative Director, Jens Gehlhaar; EP, Jennifer Sofio; Designers, Eli Carrico, Jens Gehlhaar, Megan McGinley; Animators ,Dickson Chow, Taekyu Ki, Trix Taylor, Kirk Shintani, Dave Yan; Producer, Kevin Brook Music: Agoraphone Music Direction Music Supervisor, Beth Urdang; Music Used in Campaign: �Thirsty,� �Solstice (Song for David)� by Allen Clapp; �Formula,� �Point of Hope� by Static; �Wondering,� �I�d Like to Teach The World to Sing� by John Dragonetti; �Crushed Ice,� �popular Mechanics for Lovers� by Beulah; �Olympics Ice,� �A Night in Vegas� by Victor Malloy; �Temperature,� �We were Never Built to Last� by Electric President; �New Year�s Eve,� �want No Other� by Holly Golightly; �

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