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J.C. Penney's "When I Grow Up"


Wednesday, Aug. 2, 2006


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In JC Penny's "When I Grow Up," a little girl with blond hair imagines the details of her wedding day.  As the girl's voice continues to tell of her big day to come, sepia tone video of LeAnn Rimes' wedding plays.  The young girl is shown smiling into the camera before the words "little girls" comes on the screen.  Then, an image of LeAnn Rimes smiling into the camera is shown before the words "have big dreams" comes on the screen.  The commercial draws attention to JC Penny wedding registry.     


Agency: DDB | Chicago Producer, Bud Johnston; Art Director, Kathy Petrauskas; Copywriter, Mary Beth Adducci; GCD, Paul Brourman; Production Broadcast manager, Dina Sarris Production Company: Chelsea Refused TV/Chelsea Pictures: Director, Charles Mehling; DP, Ross Richardson; Producer, Kathy Pellow Editorial: Cutters Editor, Rthe Epstein Visual Effects: Avenue Edit | SOMERsault | Avenue Audio SOMERsault: Graphic Artist, Melissa Von Bjal Music: Elias Arts

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