Coke Zero's "Factory Bottling Line"
A factory worker peers through a window to see regular Coca-Cola being manufactured. He spots two knobs outside the window where he is standing�one controlling "Coke Taste" and one controlling "Calories." The worker hesitates, but eventually takes the plunge and turns the "Calories" switch to "off." The machine stops manufacturing for a moment, and as the worker is holding his breath for fear of what he might have done, the machines starts working again, but with white Coke Zero labels.
Agency: Crispin Porter + Bogusky Executive creative Director, Alex Bogusky; Associate Creative Director, Dave Schiff; Art Director, Kevin Kroller; Copywriter, carl Corbitt; Executive Agency Producer, Rupert Samuel; Agency Producer, Amanda Ormerod Production Company: Space Program Director, Janusz Kaminski; executive Producer, Bill Reilly; Producer, Helen Hollien Editorial: Cosmo Street Editor, Katz; Assistant Editor, Asako Ushio Postproduction: Company 3 Los Angeles Colorist, Stefan Sonnenfeld
Recent SHOOT News Stories
Recent SPW Releases
Dimenco, an international pioneer in display technologies and fully owned...
Both Virtual Reality (VR) 360 and 3D have the power to engage audiences in...
When presented with a ‘drawing-a-day’ challenge by fellow animators,...
SIGGRAPH 2018 , the world’s leading showcase of digital art created using...
Emmy Award ® - winning design and branding studio Friends of Mine (FOM)...