Coke Zero's "Factory Bottling Line"
A factory worker peers through a window to see regular Coca-Cola being manufactured. He spots two knobs outside the window where he is standing�one controlling "Coke Taste" and one controlling "Calories." The worker hesitates, but eventually takes the plunge and turns the "Calories" switch to "off." The machine stops manufacturing for a moment, and as the worker is holding his breath for fear of what he might have done, the machines starts working again, but with white Coke Zero labels.
Agency: Crispin Porter + Bogusky Executive creative Director, Alex Bogusky; Associate Creative Director, Dave Schiff; Art Director, Kevin Kroller; Copywriter, carl Corbitt; Executive Agency Producer, Rupert Samuel; Agency Producer, Amanda Ormerod Production Company: Space Program Director, Janusz Kaminski; executive Producer, Bill Reilly; Producer, Helen Hollien Editorial: Cosmo Street Editor, Katz; Assistant Editor, Asako Ushio Postproduction: Company 3 Los Angeles Colorist, Stefan Sonnenfeld