Sunday, May 20, 2018
You are here:

Coke Zero's "Factory Bottling Line"

By

SHOOT Staff
Wednesday, Aug. 2, 2006

1254 views

Log in or register now!

A factory worker peers through a window to see regular Coca-Cola being manufactured.  He spots two knobs outside the window where he is standing�one controlling "Coke Taste" and one controlling "Calories."  The worker hesitates, but eventually takes the plunge and turns the "Calories" switch to "off."  The machine stops manufacturing for a moment, and as the worker is holding his breath for fear of what he might have done, the machines starts working again, but with white Coke Zero labels.

Credits

Agency: Crispin Porter + Bogusky Executive creative Director, Alex Bogusky; Associate Creative Director, Dave Schiff; Art Director, Kevin Kroller; Copywriter, carl Corbitt; Executive Agency Producer, Rupert Samuel; Agency Producer, Amanda Ormerod Production Company: Space Program Director, Janusz Kaminski; executive Producer, Bill Reilly; Producer, Helen Hollien Editorial: Cosmo Street Editor, Katz; Assistant Editor, Asako Ushio Postproduction: Company 3 Los Angeles Colorist, Stefan Sonnenfeld

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/48699/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/48699/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/48699/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/48699/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Sunday, May. 20, 2018

Deadpool and his foul-mouthed crew of misfits and malcontents have taken...

Sunday, May. 20, 2018

Peabody Award winners and nominees were celebrated at a gala evening event...

Saturday, May. 19, 2018

A tumultuous Cannes Film Festival concluded Saturday with the Palme d'Or...

Saturday, May. 19, 2018

The Hollywood Professional Association (HPA®) has opened the Call for...

Saturday, May. 19, 2018

If provocative, psyche-jangling shows like "The Handmaid's Tale" are your...

Saturday, May. 19, 2018

The creator and executive producer of "Arrested Development" acknowledges...

Recent SPW Releases

Friday, May. 18, 2018

Dimenco, an international pioneer in display technologies and fully owned...

Friday, May. 18, 2018

Both Virtual Reality (VR) 360 and 3D have the power to engage audiences in...

Thursday, May. 17, 2018

When presented with a ‘drawing-a-day’ challenge by fellow animators,...

Thursday, May. 17, 2018

SIGGRAPH 2018 , the world’s leading showcase of digital art created using...

Wednesday, May. 16, 2018

Emmy Award ® - winning design and branding studio Friends of Mine (FOM)...

Wednesday, May. 16, 2018

Stoli® Vodka, the original premium vodka with uncompromising quality for...

Top