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Starburst's "Ernie"

By

SHOOT Staff
Wednesday, Aug. 2, 2006

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As a man denies being a kleptomaniac he takes a young man's Starburst, shirt, bike and dog.  The man in denial says, "man, these are juicy," as he has a Starburst and rides away on the bike with his new possessions.  A Starburst package dripping with juice appears on the screen with the phrase, "blame the juicy goodness" below it.

Credits

Agency: TBWA/Chiat/Day, Inc Executive Creative Director, Gerry Graf; group creative Driector, Ian Reichenthal, Scott Vitrone; Copywriter, Ashley Davis; Art Director, craig Allen; Senior Producer, Lora Schulson Production Company: Epoch FIlms, NY Office Director, Matt Aselton; Director of Photography, Yo Willems Editorial: MacKenzie Cutler Editor, Gavin Cutler Postproduction: Company 3 New York Transfer, Tim Masick Visual Effects: Ring of Fire End Frame, Ring of Fire, Los Angeles Audio: Sound Lounge Mixer, Phillip Loeb

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