Lexus' "Moments" celebrates all the moments that can, did, and will happen. Moments composed of varying emotions and meanings are caught on tape and described by a voiceover in this commercial. The end of the commercial shows a Lexus driving down an open road and the voiceover says, "here's to the moment and squeezing all you can out of every last single one. Pursue the moment."
Agency: Dentsu Canada Inc Creative Catalyst: Glen Hunt; Art Director, Deborah Prenger; Agency Producer, Amanda Loughran Production Company: Bruce Dowad Associates Bruce Dowad Associates/LA, Circle Productions/ Toronto: Director, Bruce Dowad; DP, Bojan Bazelli; EP, Jessica Carlson (BDA), Karen Tameanko (Circle); Producer, Merrie Wasson
Editorial: School Editing Editor, Mark Morton; Assistant Editors, Chris Thurston, Amanda Lariviere; EP, Sarah Brooks; Telecine, Notch/Toronto; Colorist, Bill Ferwerda Visual Effects: Crush Senior Effects/ Composite Artist, David Whiteson; Senior Producer, Debbie Cooke; EP, Jo-ann Cook Music: Grayson Matthews Audio Design Composers, Rob Melamed, Tom Westin, Dave Sorbara, Annelise Noronha, Bill Hermans, Ryan Mclarnon, Marc Robillard; Producer, Elizabeth Taylor