Heart FM's "Toast"
A father greets his wife and daughter in the kitchen for breakfast. As he turns on the radio, Heart FM radio personality Jamie Theakston begins his morning radio show right from the family's kitchen counter. As the husband's toast pops up, Theakston baffles the husband by catching it and placing it on the husband's plate before the husband can get to it.
Agency: Clemmow Hornby Inge Creatives, Christer Andersson, Alex Ball; Agency Producer ,Martine Sissons Production Company: Rogue Films Director, Nicholas Barker; DP, Alex Barber; Producer, James Howland Editorial: THE MILL, London Editor, Ray Stevens