Heart FM's "Tea Bag"
In Heart FM's awkwardly funny ad, "Tea Bag," radio personality Jamie Theakston sits beside a sleeping couple with a cup of tea, headphones and a microphone, ready to begin his morning show. At the stroke of 6am, Theakston cherrily says into the microphone, "Good morning, it's Heart Breakfast with Jamie Theakston." The message "breakfast with Jamie Theakston. Are you up for it?" appears on screen. Not noticing Theakston in their bed, the couple begins their morning routine and the D.J. hurriedly averts his eyes as the woman sheds her top.
Agency: Clemmow Hornby Inge Creatives, Christer Andersson, Alex Ball; Agency Producer ,Martine Sissons Production Company: Rogue Films Director, Nicholas Barker; DP, Alex Barber; Producer, James Howland Editorial: THE MILL, London Editor, Ray Stevens