Fox Sports Net's "Crosswalk/Red Wings"
A driver stopped at an intersection nervously pleads for his safety from a seemingly harmless man crossing the street. The driver proceeds to offer his car and expensive watch to the pedestrian, who is confused by the anxiety he is causing. A wider camera angle reveals that the man is wearing a Detroit Red Wings jersey and the campaign slogan "Nothing intimidates like Red Wings hockey" appears on the screen.
Agency: TBWA/Chiat/Day, Inc Executive Creative Director, Chuck McBride; ACD, John Patroulis; Copywriters, Chuck McBride, John Patroulis; Producer, Joe Calabrese; Account Director, Jenny Leonetti; Business Affairs, Julie Blanc Production Company: Hungry Man, Inc Executive Producer, Dan Duffy; Producer, John Marx; Director, Paul Gay Editorial: hutchco technologies Editor, Jim Hutchins Postproduction: The Syndicate Colorist, Beau Leon Sound Design: One Union Recording Studios Sound Designer, Joaby Deal