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Fox Sports Net's "Crosswalk/Red Wings"

By

SHOOT Staff
Wednesday, Aug. 2, 2006

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A driver stopped at an intersection nervously pleads for his safety from a seemingly harmless man crossing the street.  The driver proceeds to offer his car and expensive watch to the pedestrian, who is confused by the anxiety he is causing.  A wider camera angle reveals that the man is wearing a Detroit Red Wings jersey and the campaign slogan "Nothing intimidates like Red Wings hockey" appears on the screen. 

Credits

Agency: TBWA/Chiat/Day, Inc Executive Creative Director, Chuck McBride; ACD, John Patroulis; Copywriters, Chuck McBride, John Patroulis; Producer, Joe Calabrese; Account Director, Jenny Leonetti; Business Affairs, Julie Blanc Production Company: Hungry Man, Inc Executive Producer, Dan Duffy; Producer, John Marx; Director, Paul Gay Editorial: hutchco technologies Editor, Jim Hutchins Postproduction: The Syndicate Colorist, Beau Leon Sound Design: One Union Recording Studios Sound Designer, Joaby Deal

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