Fox Sports Net's "School Play/Red Wings"
A father is shown videotaping his child's school play. When the teacher eyes the father in the audience, she interrupts the play to switch the video-taper's son from the role of Palm Tree to the main character, Sinbad. The original Sinbad's father is outraged at first, quickly apologizes for his misconduct and takes his seat. A wider camera angle reveals the cause for the sudden apprehension�the videotaping father is wearing a Detroit Red Wings jersey. The campaign slogan "Nothing intimidates like Red Wings hockey" appears on screen.
Agency: TBWA/Chiat/Day, Inc Executive Creative Director, Chuck McBride; ACD, John Patroulis; Copywriters, Chuck McBride, John Patroulis; Producer, Joe Calabrese; Account Director, Jenny Leonetti; Business Affairs, Julie Blanc Production Company: Hungry Man, Inc Executive Producer, Dan Duffy; Producer, John Marx; Director, Paul Gay Editorial: hutchco technologies Editor, Jim Hutchins Postproduction: The Syndicate Colorist, Beau Leon Sound Design: One Union Recording Studios Sound Designer, Joaby Deal