TNT NBA Thursday's "Shaq & Wade/Autograph"
Mock-journalist, Ali G, is sitting in a locker room with Shaquille O'Neal and Dwayne Wade of the Miami Heat. Ali G acknowledges his "main man" Shaquille O'Neal. Wade gets offended by the lack of recognition and recites some information about himself to try to jog Ali G's memory. Unaffected, Ali G asks if Wade will leave if Shaq gives him an autograph or a signed photo. TNT and NBA logos flash on the screen to advertise opening night on November 1.
Agency: Spike DDB Creative Director, Desmond Hall; Associate Creative Director, Adam Hessel; Additional Copy and Art Direction Support, Todd Feitlain, Mercello Ramirez, Jenine Holmes, Jeison Rodriguez; Director, Spike Lee Production Company: Spike DDB Director, Spike Lee Editorial: Lost Planet Editor, Paul Martinez