TNT NBA Thursday's "Kobe/Ball"
Comedic journalism mogul, Ali G, is interviewing Kobe Bryant in a locker room. Kobe tells Ali G that a basketball bounces because of air inside the ball, not springs. Ali G challenges Kobe on the subject, "There's air in this room, how come this room ain't bouncing?" An awkward silence ensues and the TNT and NBA logos flash on the screen to advertise opening night on November 1.
Agency: Spike DDB Creative Director, Desmond Hall; Associate Creative Director, Adam Hessel; Additional Copy and Art Direction Support, Todd Feitlain, Mercello Ramirez, Jenine Holmes, Jeison Rodriguez; Director, Spike Lee Production Company: Spike DDB Director, Spike Lee Editorial: Lost Planet Editor, Paul Martinez