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Sony Playstation's "Swing"


Tuesday, Aug. 1, 2006


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Children are shown playing on a playground, including a boy pushing his friend on a swing.  The friend on the swing keeps demanding to be pushed higher, and upon his third request, he is launched across the park.  The strong boy who was pushing stares in awe at his brute strength as a checklist of muscle, brains, and stealth appears on the screen.  The muscle box is checked as a voiceover asks, "What's your role?" and the boy morphs into a character from the Sony PlayStation game Sly3.



Agency: TBWA/Chiat/Day, Inc Creative Director, Jerry Gentile; Copywriter, Raymond Hwang; Art Director, Tom Gibson; Producer, Mark Johnston; Producer, Aileen Baliat; Account Executive, Heather nance; Business Manager, Abilino Guillermo Production Company: HSI Productions Director, Jake Sebastian Wynne, James Canty; Director of Photography, Don Davis; Executive Producer, Annique DeCaestecker; Producer, Kira Carstensen Editorial: VBE Editor, Greg Young; Post Producer, Cristy Pacheco Visual Effects: JackFX VFX Artist, Scott McNeil; Producer, Dan Connelly

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