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Sony Playstation's "Bike"


Tuesday, Aug. 1, 2006


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As a young boy arrives at school on his bike, his bike consolidates to only the size of the seat so he is able to store it in his backpack.  As the boy smiles and a checklist with muscle, brains, and stealth appears on the screen, the "brains" box is checked and the boy morphs into a character from the Sony PlayStation game Sly3. 


Agency: TBWA/Chiat/Day, Inc Creative Director, Jerry Gentile; Copywriter, Raymond Hwang; Art Director, Tom Gibson; Producer, Mark Johnston; Producer, Aileen Baliat; Account Executive, Heather nance; Business Manager, Abilino Guillermo Production Company: HSI Productions Director, Jake Sebastian Wynne, James Canty; Director of Photography, Don Davis; Executive Producer, Annique DeCaestecker; Producer, Kira Carstensen Editorial: VBE Editor, Greg Young; Post Producer, Cristy Pacheco Visual Effects: JackFX VFX Artist, Scott McNeil; Producer, Dan Connelly

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