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Sony Playstation's "Football"


Tuesday, Aug. 1, 2006


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When a kid throws a Hail Mary pass to his friend in a pick-up game of football, another boy all of a sudden jumps out of the grass and intercepts the pass.  As he starts to run with the ball, a checklist consisting of muscle, brains, and stealth appears on the screen, the "stealth" box is checked and a voiceover says, "what's your role?" as the grass-covered boy morphs into a character from the Sony PlayStation game Sly3.


Agency: TBWA/Chiat/Day, Inc Creative Director, Jerry Gentile; Copywriter, Raymond Hwang; Art Director, Tom Gibson; Producer, Mark Johnston; Producer, Aileen Baliat; Account Executive, Heather nance; Business Manager, Abilino Guillermo Production Company: HSI Productions Director, Jake Sebastian Wynne, James Canty; Director of Photography, Don Davis; Executive Producer, Annique DeCaestecker; Producer, Kira Carstensen Editorial: VBE Editor, Greg Young; Post Producer, Cristy Pacheco Visual Effects: JackFX VFX Artist, Scott McNeil; Producer, Dan Connelly

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