MTV's "The Reality Show: Trucker"
A truck driver delves into what he would bring to the small screen if he had his own reality show. He says he would ask America tough questions like "Why does everybody talk about cloning smart people?" As he explains his suggestion to clone stupid people instead, the screen goes to black and the campaign tagline, "everyone thinks they should have their own reality show. Most of them are wrong. Help up find the one that really belongs," is displayed on the screen one sentence at a time.
Production Company: MTV Director, Michael Bellino; DP, John Lizzion; Writer, James King; Producer, Laurie Bernal Editorial: Chelsea Editors, Thor Raxlen and Jeff Um Audio: HotHead Audio Mix, HotHead NY