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Office of National Drug Control Policy's "Smushed"


Thursday, Jul. 27, 2006


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An abnormally squished girl explains that she became so small because of peer pressure.  The pressures to drink, do drugs, and be "cool" caused her to shrink.  "Pressure happened," the girl says.  A voiceover responds, "So now what?" The girl answers, "I don't know, but this isn't working."  The ad tries to draw traffic to the website 


Agency: Foote Cone & Belding Chairman/Chief Creative Director, Chris Becker; VP, Associate Creative Director, Keith Ross; Art Director, Keith Ross; Copywriter, Keith Ross; EVP/Director of Broadcast, Andrew Chinich; Agency Producer, Liz Haberman Production Company: Partizan Director, Paul Goldman; Director of Photography, Alex Melman Editorial: Final Cut Editor, Akiko Iwakawa Visual Effects: The Mill New York

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