The Buick Lucerne's " Ringer"
As the camera glides over the lines and curves of a Buick Lucerne, a voiceover says, "Assembling a car is not unlike assembling a great team. You find the best players for every position, train them to play together; but of course it never hurts to go out and get yourself one ringer." In sync with the word "ringer," the Northstar V8 engine is highlighted on the screen. The voiceover tells the viewers that the car can be theirs for under $30,000.
Agency: McCann Erickson Chief Creative Director, Dave Moore; ECD, Dean Bastian; Creative Director, Tom Parr, Mark Reichard; CW (�Ringer�) Jeff Eaker; Director of Broadcast Production, Mike Antonucci; Art Director, Bridgit Richardson; Agency Producer, Stacey Gizinski Production Company: Millennium Pictures Director, Alexander Paul; DP, Michael Fitzmaurice; EP, Caroline von Weyher; Producer, Kellee Cragin Editorial: BEAST, Los Angeles (Inside Out) Editor, Igor Kovalik Postproduction: Company 3 Los Angeles Colorist, Rob Sciarratta Music: Comma Music Audio: Play