Monday, May 21, 2018
You are here:

The Buick Lucerne's "The Quiet Ones"

By

SHOOT Staff
Thursday, Jul. 27, 2006

1281 views

Log in or register now!

The commercial opens with a wide shot of a car driving on an open mountain road and a voiceover comparing the car to a quiet student. "It's always the quiet ones.  They sit in the back, they never raise their hand, then the test comes, and they've got all the answers."  The voiceover says the Buick Lucerne is "quieter on the road" than its competitors and starts under $26,000.  The slogan, "Buick. Beyond precision, not beyond your reach," concludes the commercial.

Credits

Agency: McCann Erickson Chief Creative Director, Dave Moore; ECD, Dean Bastian; Creative Director, Tom Parr, Mark Reichard; CW (�Ringer�) Jeff Eaker; Director of Broadcast Production, Mike Antonucci; Art Director, Bridgit Richardson; Agency Producer, Stacey Gizinski Production Company: Millennium Pictures Director, Alexander Paul; DP, Michael Fitzmaurice; EP, Caroline von Weyher; Producer, Kellee Cragin Editorial: BEAST, Los Angeles (Inside Out) Editor, Igor Kovalik Postproduction: Company 3 Los Angeles Colorist, Rob Sciarratta Music: Comma Music Audio: Play

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/48657/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/48657/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/48657/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/48657/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, May. 21, 2018

Lisa Gunning has signed with production company Imperial Woodpecker for...

Monday, May. 21, 2018

The Cannes Lions International Festival of Creativity has announced the...

Monday, May. 21, 2018

Mass Appeal, an urban culture-focused media and entertainment company, has...

Monday, May. 21, 2018

When the filmmaking Duplass brothers sat down to list their top 10 movies...

Monday, May. 21, 2018

The 2018 Billboard Music Awards paid tribute to the students and teachers...

Sunday, May. 20, 2018

Deadpool and his foul-mouthed crew of misfits and malcontents have taken...

Recent SPW Releases

Monday, May. 21, 2018

Ancient culinary secrets blend with Zen wisdom in an intriguing new food...

Monday, May. 21, 2018

The Academy of Motion Picture Arts and Sciences is pleased to announce a...

Monday, May. 21, 2018

Cannes Lions, the International Festival of Creativity, has today...

Monday, May. 21, 2018

Award-winning Supervising Sound Editor and Re-Recording Mixer Will Files...

Monday, May. 21, 2018

LumaForge announced today that Krysta Masciale will join the company as...

Top