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Heifer.org's "Cow Story"

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SHOOT Staff
Wednesday, Jul. 26, 2006

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This black and white animated ad titled "Cow Story" begins focused on a cow, but the shot zooms out to show the cow on a storyboard.  The animation continues to show how an impoverished villiage develops after receiving a cow�they are much more productive and are able to fend for themselves.  A voiceover concludes the advertisement by saying, "To find out how you can change the life of an entire community with one simple act, go to heifer.org."

Credits

Agency: Publicis USA CD, Duncan Marshall, Howard Willmott; Art Director, Della Mathew; Copywriter, Bryan Johnson; Agency Producer, Thomas Beug; Group Account Supervisor, Jon Renner; Account Supervisor, Kristiana Tchir Production Company: onedotzero Director, Ed Holdsworth; Producer, Ed Holdsworth; Live Action/Animation Producer/Lead Animator, Amy Leech; Additional Animation, Anuwat Vongtanee, Yunus Aseki, Ed Holdsworth Music: Yessian Music Composer, Ed Dunne; EP, Marlene Bartos; ECD, Brian Yessian; Music Editor, Eric Malz Sound Design: Amber (Heavenly) Music Sound Designer, Andrew Brannan Audio: Final Cut Mixer, Roland Alley

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