Cablevision's "Basics" is an instructional video on how to use the telephone. Tom Smith, a man with the voice of a game show host, walks viewers through the basics of connecting and dialing on your telephone, "or simply, phone." Tom Smith instructs phone novices how to call long distance, slipping in the fact that it is the same price as local calls with Optimum Voice. After revealing the advantages of using Optimum Voice, Tom Smith's spotlight is turned out and he bids viewers "good calling."
Agency: Amalgamated, New York Agency Producer, Erika Best; Creative Director/Writer, Peter Ignazi; Creative Director/ Art Director, Carlos Moreno Production Company: Smuggler Director, Brian Beletic; DP, Joaquin Baca-Asay; Editor, Maury Loeb/PS260 Audio: New Math Mixer, Keith Reynaud