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Gatorade's "Winning Formula"

By

SHOOT Staff
Wednesday, Jul. 26, 2006

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This ad shows what historical jaw-dropping moments in sports history could have been like without Gatorade.  Then workers in the Gatorade lab are shown developing the "Winning Formula," as the advertisement is aptly named, of the perfect Gatorade.  The same moments in sports history are replayed, this time the actual footage of the incredible physical feats�when the athletes had Gatorade. 

Credits

Agency: Element 79 Partners CD, Joe Burke, Danny Schuman; Art Director, Steve Drifka; Copywriter, Greg Oreskovich; Agency Producer, Nicky Furno Production Company: tight Director, The Brothers Strause; DP, Claudio Miranda; EP, Jonathan Ker; Producer, Patti Lancaster Editorial: Optimus Editor, Craig Lewandowski; Producer, Brian Hrastar; Telecine, Company 3/bicoastal; Colorist, Dave Hussy Visual Effects: Hydraulx VFX Sup, Greg Strause, Colin Strause, Ed Chapman; EP, Ed Chapman Music: Musikvergnuegen Composer, Walter Werzowa; Producer, Pat Weaver Sound Design: Musikvergnuegen Sound Designer, Walter Werzowa

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