Sprint / NFL's "Aisle 9"
Sprint/NFL's comedic ad, "Aisle 9" features men shopping at the supermarket�stereotypically one of their least favorite environments, especially on an NFL game day. The men are unusually calm in the typically undesirable setting and inform the viewers through rhyming prose that it is because they are still able to keep up with the game on their Sprint cell phones. As a man dashes through aisle nine screaming "football!" the Sprint/NFL slogan appears on the screen, "Great moments in NFL football can happen anywhere."
Agency: TBWA/Chiat/Day, Inc Executive Creative Director, Gerry Graf; Creative Director/Copywriter, Joel Rodriguez; Creative Director/Art Director, Matt Elhardt; Art Director, Crystal English; Copywriter, Jenny McGuinness; Senior Producer, Nathy Aviram Production Company: Furlined Director, Speck/Gordon; Producer, David Thorne; Director of photography, Neil Shapiro Editorial: MacKenzie Cutler Editor, Ian Mackenzie; Assistant Editor, Yvette Choy, Adam Bazadona Postproduction: Company 3 New York Colorist, Tim Masick Audio: Sound Lounge Mixer, Tom Jucarone
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