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Heineken's "Disturbance"

By

SHOOT Staff
Monday, Jul. 24, 2006

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A rack of Heineken bottles drops in slow motion after a bar-back slips while carrying them.  It is a mistake felt around the world.  Boxers, doctors, and musicians alike are distracted from their work; all Heineken drinkers are simultaneously overcome by a sudden sadness.  The focus of the commercial returns to the descending Heineken bottles, which finally reach the ground in a silent crash while melancholy music conveying the unanimous sorrow of all Heineken drinkers.  The screen fades to black and Heineken's signature slogan appears, "It's all about the beer."      

Credits

Production Company: MJZ,Publicis USA Director, Dante Ariola; Executive Producer, Jeff Scruton,Agency Creative Director, Ted Royer; Agency Producer, Sally Ann Dale Editorial: Cosmo Street Editor, Andrea MacArthur Music: Stimmung Music and Sound Producer, Kelly Fuller; Composer, Jason Johnson Sound Design: Stimmung Sound Designer, Gus Koven

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