A rack of Heineken bottles drops in slow motion after a bar-back slips while carrying them. It is a mistake felt around the world. Boxers, doctors, and musicians alike are distracted from their work; all Heineken drinkers are simultaneously overcome by a sudden sadness. The focus of the commercial returns to the descending Heineken bottles, which finally reach the ground in a silent crash while melancholy music conveying the unanimous sorrow of all Heineken drinkers. The screen fades to black and Heineken's signature slogan appears, "It's all about the beer."
Production Company: MJZ,Publicis USA Director, Dante Ariola; Executive Producer, Jeff Scruton,Agency Creative Director, Ted Royer; Agency Producer, Sally Ann Dale Editorial: Cosmo Street Editor, Andrea MacArthur Music: Stimmung Music and Sound Producer, Kelly Fuller; Composer, Jason Johnson Sound Design: Stimmung Sound Designer, Gus Koven