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HP's "It Consolidates"

By

SHOOT Staff
Monday, Jul. 24, 2006

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A city where everything from the highway to dogs being walked on the street looks like it has been doodled by a bored high schooler.  The jumbled city finally manages to straighten itself out, just like the HP system.  A voiceover concludes the commercial with, "Consolidation made easy."

Credits

Agency: Goodby, Silverstein & Partners Executive Producer, Elizabeth O�Toole; Senior Producer, Hilary Bradley; Creative Director, John Norman; Associate Creative Director, Rick Condos, Hunter Hindman; Art Director, Stacy Milrany; Copywriter, Will Elliot; Account Manager, Maggie Enwistle Production Company: Motion Theory Director, Motion Theory; Director of Photography, Claudio Miranda; Executive Producer, Javier Jimenez; Producer, Scott Gemmell; Live-Action, Mathew Cullen, Bo Platt Visual Effects: Motion Theory Art Director, Mathew Cullen; Visual Effects Supervisor, John Clark; Senior Designer, Mark Kudsi; Artists, Joseph Hart, Carm Goode, Daniel Chang, Ryan Wallace Music: Stimmung Composer, David Winer Sound Design: Stimmung Sound Designer, Richard Denke

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