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NBA's "Factory"

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SHOOT Staff
Monday, Jul. 24, 2006

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In this cheesy-comedy ad, "Factory," basketball icons are manufacturing NBA apparel in a factory.  There are various collections for fans to enjoy, made by the players.  The commercial ends with the acting President of NBA Industries saying, "we don't just make great apparel for the NBA, we make it for you!"

Credits

Agency: The Arnell Group Agency Producer, Miriam Franklin; Creative Director, Steve Stoute, Marcus Glover; Copywriter, Jason Mercer Production Company: @radical.media Director, Steve Miller; Producer, Gregg Carlesimo, Frank Scherma; DP/rep or contact information, Eric Schmidt Editorial: BEAST, Detroit Editor, Jason Painter; Assistant Editor, Emily Spiegelman

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