Microsoft Network's "Adventure Travel"
A normal msn.com search box morphs into animated adventurous activities such as a person skydiving, running through the mountains, and scuba diving. As the search bar morphs into two bungee-jumpers, the words "adventurous honeymoons" are typed into the search engine. "the new msn Search Find it at msn.com" then appears on a white screen.
Agency: McCann-Erickson San Francisco Executive Creative Directors, Jeff Huggins, John McNeil; Creative Director, Michael Furlong; Copywriter, Greg Mills; Agency Producer, Matthew Winks Production Company: Picasso Pictures Executive Producer, Jane Bolton; Director, Tokyo Plastic: Sam Jones, Andy Cope (London) Music: HUM CD, Jeff Koz; Composer, Garron Chang; Director of A&R, Trisha Halloran; Executive Producer, Debbi Landon