New Belgium Brewing Company's "Tinkerer"
New Belgium Brewing Company's ad "Tinkerer" features a man in backcountry America reconstructing an old beat up bicycle he finds in his garage. It is clear that his time and dedication has paid off when the headlight breaks the darkness of the garage and he joyfully rides into the early-morning horizon on a dirt road. The written message, "Follow your folly. Ours is beer," is succeeded by an image of a bottle of Fat Tire beer poured into a glass.
Agency: Amalgamated, New York Creative Directors/Copywriters, Jason Gaboriau, Doug Holt Production Company: Rupert Stow Associates Director, Jake Scott; DP, Chris Soos; Executive Producer, Fran McGivern Editorial: Whitehouse Post Productions, New York Editors, Rick Lawley , Jeff Jay Audio: audioEngine Mixer, Tom Goldblatt; Assistant Mixer, Kelley E. Harnett
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