Kaiser Foundation's "The Know is Spreading"
In an effort to spread awareness about HIV/AIDS, the Kaiser Foundation's ad titled "The Know is Spreading" shows young people painting the word "know" throughout Philadelphia in bright, noticeable colors. The painting spreads through the streets in fast motion and the phrase "The Know is Spreading" appears over the colorful streets, followed by, "Get an HIV Test." The spot ends with the Know HIV&AIDS logo and the website knowhivaids.org displayed on the screen.
Agency: Crispin Porter + Bogusky Art Director, Dave Swartz; Director of Production, Dave Rolfe; Copywriter, Dave Schiff; Producer, Amanda Omerod, Sheri Radel Production Company: Believe Media Director, Anders Hallberg; Executive Producer, Cheri Anderson; Line Producer, Adrian Martin Editorial: Whitehouse Post Productions, New York Editor, Crandle Dennison Visual Effects: MassMarket Executive Producer, Justin Lane; Associate Producer, Ami Werner; Creative Director (CG), Marco Spier; Creative Director (Design), Marie Hyon; Creative Director (Flame), Chris Staves; CG, Adam Van Dine, Melanie Tonkin, Florian Witzel, Domel Libid