A man, disappointed over his girlfriend moving on, talks to her on the phone. Trying to be civil yet wincing as he speaks, he "asks" his girlfriend about her new guy. The camera cuts to the gal, who it turns out has left him for another woman. The man's ex-girlfriend replies on the phone, "How long have you got?" Indeed she has a long story to tell. Good thing Vodafone customers can talk up to 60 minutes while paying only for three minutes.
Agency: JWT JWT London: Kevin Baldwin, art director; Mick Brigdale, copywriter; Dean Baker, producer Production Company: Outsider | London David Lodge, director; Toby Courlander, Robert Campbell, executive producers; Garfield Kempton, producer; Colin Watkinson, DP Editorial: Peepshow Mark Edinov, editor Postproduction: Framestore CFC | London Matt Turner, colorist Audio: 750mph