Ohio Tobacco Prevention Foundation's "Game Show Models"
Female models on game shows--who usually frame exciting prizes--instead do the same with people in everyday life. Turns out they're calling attention to nonsmokers who make up about 80 percent of the population, helping to dispel the misnomer that "Everybody smokes." The spot hopes to drive traffic to debunkify.com, sponsored by the Ohio Tobacco Prevention Foundation.
Agency: Northlich Casey McGuire, Carey Warman, art directors; Jeff Warmank, copywriter; Diane Frederick, producer. Production Company: Hungry Man, Inc Vance Malone, director; Stephen Orent, Tom Rossano, executive producers; Caroline Gibney, head of production; John Marx, line producer; Marc Greenfield, DP. Editorial: red echo post, llc Tate Webb, editor Postproduction: red echo post, llc,The Filmworkers' Club, Chicago Tate Webb, online editor,Lynette Duensing, colorist Visual Effects: red echo post, llc Tate Webb, visual effects artist Sound Design: Sound Images, Inc. Jay Petach, sound designer Audio: Sound Images, Inc. Jay Petach, audio post mixer