Bud Light's "Bud Light Bot"
Three guys are watching a ball game on television when the host of the get-together whistles to summon his "Bud Light Bot." A robot enters the room carrying two Bud Lights. The owner of the Bud Light Bot says, "He runs entirely on Bud Light," as he places an unopened bottle of Bud Light into the robot's mouth. The robot exits the room and a midget emerges from the robot with a conniving laugh as he looks forward to opening his free ice cold Bud Light.
Agency: DDB New York Chairman/Chief Creative Officer, Lee Garfinkel; Head of Broadcast Production, Bob Nelson; Producer, Jason Way; Art Director, Yinbo Ma; Copywriter, Steven Fogel Production Company: harvest Director, Baker Smith Editorial: MacKenzie Cutler Editor, Dave Koza