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Ikea's "Freedom"

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SHOOT Staff
Friday, Jul. 21, 2006

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In Ikea's ad titled "Freedom," a man is leaving his cubicle-adorned office early.  His co-workers rise and applaud with pride and support to the beat of the omnipresent "I'm Going Home" by Ervin Webb that plays throughout the commercial.  The man's wife is outside waiting for him and as they embrace each other, "If it costs less, you can work less," is printed across the screen.  The commercial ends with the Ikea logo and the slogan, "Live your life. Love your home" on the screen.
   

Credits

Agency: Robert/Boisen & Like-Minded Creative Director, Michael Robert; Senior Copywriter, Morten Kjaer; Account Director, Rikke Hove; Agency Producer, Rasmus Ejlers Production Company: @radical.media Director, Sebastian Strasser; Producer, Luke Beauchamp; Editor, Tony Kerns

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