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NFL's "Trailer"

By

SHOOT Staff
Friday, Jul. 21, 2006

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The National Football League's "Trailer" is a commercial for a mock-movie about the upcoming football season.  With background music fit for a suspense thriller playing throughout the entire spot, clips of football players preparing for the upcoming season are shown with the players' names displayed on the screen like movie credits.  Shots of Super Bowl rings on players' fingers trigger flashbacks of past Super Bowl footage that draws the players' attention to their one and only purpose as professional athletes: "The Road to Super Bowl Forty," is printed across the screen.

Credits

Production Company: @radical.media Director, Tarsem; Executive Producer, Frank Scherma, Tommy Turtle; Director of Marketing, Chris Kim Editorial: Spot Welders Inc. Editor (LA), Robert Duffy; Editor (NY), Dick Gordon; Executive Producer, “Heather Kojima Visual Effects: Method Producer, Rachael Koch

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