Thursday, June 21, 2018
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Harley-Davidson's "Factory"

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SHOOT Staff
Friday, Jul. 21, 2006

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The new Harley Davidson Dyna Street Bob exudes an aura of strength and confidence so powerful that it causes power outages everywhere it goes.  A deep voiceover says, "it did not come gently into the world," with close-up shots of the intimidating yet elegant metal motorcycle illuminated in a dark city.  The headlight of the bike beams through the darkness with a powerful surge and the voiceover recites, "let there be dark."

Credits

Agency: Carmichael Lynch Chief Creative Officer, Peter McHugh; Executive Creative Officer, Jim Nelson; Art Director, Randy Tatum; Copywriter, Sheldon Clay; Broadcast Production, Sean Healey Production Company: HSI Productions Editorial: Peepshow Editor, Amanda Perry Postproduction: Absolute Post (London & New York) Music: Beetroot Music Sound Design: Wave Studio

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