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Coors Light "NFL / Love Train"

By

SHOOT Staff
Friday, Jul. 21, 2006

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In Coors Light's "Gameday," a scorching hot day at Gillette Stadium has the thermometer reading 100 degrees at a New England Patriots game.  Then out of the blue there's a sudden change in temperature. The thermometer is frozen as we hear a recording of "Love Train" by the O'Jays. A chrome Coors Light train comes bursting onto the field, refreshing the fans in the stands with an icy cold wind and Coors Light cans for everybody.  As the fans celebrate, a voiceover says, "starts out cold, ends up refreshing."

Credits

Agency: Foote Cone & Belding Group CD, Chuck Rudnick; CD/Copywriter, Bill Lindsey; CD/AD, Julio Desir; Executive Producer, Scott Mitchell; Producer, Jodie Murrie Production Company: UNCLE Director, Larry Frey; Executive Producers, Eric Bonniot, Bryan Farhy; Producer, Anke Thommen Editorial: Union Editorial Editor, Einar; Assistant Editor, Jason Lucas; Senior Producer, Megan Dahlman Visual Effects: Digital Domain, Venice, Calif. Head of Production, Mike Pardee; VFX Supervisor, Fred Raimondi; VFX Producer, Chris Fieldhouse

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