Cleveland Clinic Web site, "Piano"
A commercial campaign drives traffic to a Web site for the Cleveland Clinic. The spots, including "Piano," express what patients are looking forward to once they recover from their serious illness. These words of hope come in the form of patient letters on the Web site (ClevelandClinic.org/LettersToTomorrow), providing hope and inspiration to others who are ill.
Agency: Hill Holliday Alon Shoval, executive creative director/writer; Simon Grendene, art director; Kelly Walsh, producer. Production Company: The Mothership, bicoastal Alon Shoval, director; Tara Fitzpatrick, Tom Mooney, executive producers; Gary Romano, producer; Simon Coull, DP Editorial: Bug Editorial Lucas Spaulding, editor Postproduction: The Mill, New York Tom Poole, colorist Audio: audioEngine Carl Mandelbaum, Hillary Kew, audio mixers.