Solo Mobile's "Vigil"
Ah, the power of miscommunication. A girl walks out of class and tells her friend, "I completely choked on that test." Overhead by another student, she relays on her cell phone that "Lisa totally choked." As the message moves from one person to the next, it becomes that Lisa choked and died. A high school vigil is held in Lisa's memory; when she walks in, kids disperse, horrified as if they've seen a ghost. Solo's slogan: "Spread the word."
Agency: Rethink Advertising Chris Staples, Ian Grais, creative directors; Rob Tarry, associate creative director/writer; Noreel Asuro, art director; Ann Rubenstein, producer; Tracey Chapple, account director Production Company: Reginald Pike,Wave Productions Brian Lee Hughes, director; James Davis, Josefina Nadurata, executive producers; Amalie Bruun, producer; Tico Poulakakis, DP.
,Craig Zarazum, audio post mixer/sound designer Editorial: Cycle Media Matthew Griffiths, offline/online editor Postproduction: Technicolor | Vancouver Claudio Sepulveda, colorist