Chevy Colorado's "Mountain Men" (spec spot)
Two rugged outdoors men are seen camping. One seated in a truck vigorously flosses his teeth, leaving the strand of floss on the rearview mirror upon exiting the vehicle. The other camper then steps into the truck, grabs the floss and uses it. A voiceover relates, "Mountain men know how to stretch a dollar. That's why they drive the fuel efficient Chevy Colorado.
Production Company: Plum Productions Peter Moss, Joe Puhy (a.k.a. Puhy/Moss), directors; Chuck Sloan, executive producer; Brett Marx, producer; Peter Moss, DP. Editorial: Rival Editorial Steve MacCorkle, editor; Bill Fortney, executive producer Postproduction: Company 3 Los Angeles Mike Pethel, colorist Music: Elias Arts Jimmy Haun, composer Sound Design: Elias Arts John De Stefano, sound designer Audio: Eleven Jeff Payne, audio post mixer