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Ameriquest's "Concert"


Wednesday, Jul. 19, 2006


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Dad is driving his daughter and her girlfriends to a rock concert. He pulls over so that the girls can make a quick stop at a mini market. The girls get out of the car, but the daughter, whose garb is a bit risqu�, comes back as the father hands her some money. Cops witness the girl leaning back inside the car to grab the cash and assume they've got a bust for soliciting a minor. The now familiar Ameriquest slogan appears�"Don't judge too quickly." As we see the Ameriquest logo, we hear the arrested man's explanation: "I'm her daddy."


Agency: DDB Los Angeles Mark Monteiro, Helene Cote, creative directors; Sarah May Bates, art director; Josh Fell, copywriter; Vanessa MacAdam, producer. Production Company: MJZ Craig Gillespie, director; Lisa Rich, executive producer; Kim Shapiro, line producer; Tami Reiker, DP Editorial: Spot Welders Inc. Haines Hall, editor

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