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Top Spot of the Week: Sure's "Super Woman"


Thursday, Jul. 13, 2006


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Showing that today's working mom is indeed a super woman, literally, this spot is set to the tune of the Bewitched TV series theme song. Mother performs such heroics as flying through the air, and grabbing a bus with one hand to bring it to a halt. She then boards the vehicle and presents her two kids with lunchboxes they had forgotten at home. Her super human feats continue to be displayed, yet she stays dry thanks to Sure deodorant. The tagline: "Incredible protection for incredible women."


Agency: Lowe London Ed Morris, executive creative director; Tom Hudson, copywriter; Lee Goulding, art director; Jane Rattle, producer; Anna Price, planner. Production Company: Biscuit Filmworks,Independent Films Noam Murro, director; Jay Veal, producer; Toby Irwin, DP,Richard Packer, producer Editorial: Marshall Street Editors Tim Thornton-Allan, editor Postproduction: Glassworks Tareq Kubaisi, colorist; Alastair Hearsum, James Mann, Vaclay Cizkovsky, Ruediger Kattenhauser, Marcus Lauterbach, CG artists Visual Effects: Glassworks Tareq Kubaisi, colorist; Alastair Hearsum, James Mann, Vaclay Cizkovsky, Ruediger Kattenhauser, Marcus Lauterbach, CG artists Sound Design: 750mph Andy Humphries, sound designer Audio: 750mph Andy Humphries, audio post mixer


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