Thursday, May 24, 2018
You are here:

Hallmark's "Required Reading"

By

SHOOT Staff
Friday, Jul. 7, 2006

1249 views

Log in or register now!

Ed, a grown man, reluctantly walks into a classroom for reading lessons. The teacher starts him with a children's book, the title of which he can't even read. Subsequent lessons show the man slowly yet steadily making progress until he can read on his own. We then see him at home where he opens a box containing greeting cards he's received over the years. He reads the first one: "Papa means love. I now this is true. I know it because my papa is you. Happy Father's Day, Papa." It is signed, "Love, Jenny."

Credits

Agency: Leo Burnett David Harner, creative director/art director/writer; Tim Pontarelli, creative director/copywriter; Bob Harley, executive producer Production Company: Institute for the Development of Enhanced Perceptual Awareness David Harner, director; Roger Petrusson, producer; Tim Olgerson, DP Editorial: Avenue Edit | SOMERsault | Avenue Audio Bob Ackerman, editor Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/48612/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/48612/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/48612/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/48612/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, May. 24, 2018

From Albert Einstein in season one to Pablo Picasso in season two, the bar...

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Wednesday, May. 23, 2018

Colleen DeCourcy, chief creative officer, Wieden+Kennedy, is serving back...

Tuesday, May. 22, 2018

Directorial trio JEAN has joined L.A.-based Community Films for U.S...

Tuesday, May. 22, 2018

Despite high-profile Oscar wins for art house films like "Call Me By Your...

Tuesday, May. 22, 2018

Cannes Lions will host a two-day “Change for Good” Hackathon, to be held...

Recent SPW Releases

Thursday, May. 24, 2018

Hawk-Woods, innovative developer of broadcast power solutions, has...

Thursday, May. 24, 2018

Sony Pictures Entertainment (SPE) recently completed a 4K restoration of...

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Monday, May. 21, 2018

A story steeped in legacy meets the culture of now in the striking new...

Top