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iWork: Dodge's "Ram Rash: Bathroom"


Friday, Jul. 7, 2006


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This package of Web-only commercials shows an outbreak of Ram Rash on people from different walks of life, leaving dermatologists puzzled. The rash causes them to be strong and in some cases assertive. A bride's veil is lifted to reveal the rash; she then proceeds to ram her head into that of her husband, knocking him unconscious.


Agency: BBDO Detroit, Troy, Mich. Terry Ayrault, creative director/copywriter; Don DeFilippo, creative director/art director; Hugh Broder, executive producer; Kelly Radyko, producer.

Production Company: Z group films Paul Cotter, director; Dan Zigulich, executive producer; Suzy Dufour, producer (�Wedding,� �Grandma,� �Waiter,� �Bathroom�); Cory Berg, producer (�Field Report�); Hernan Otano, DP (�Field Report); Eric Haas, DP (�Wedding,� �Grandma,� �Waiter,� �Bathroom�) Editorial: Forest Post Scott Bakkila, editor/colorist

Audio: Forest Post Jeff Buikema, audio mixer/sound designer

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