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Toyota Prius' "Impossible"

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SHOOT Staff
Thursday, Jul. 6, 2006

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A mesh of animated illustrations and sketches with live-action still images creates a sort of leap-off-the-drawing-board feel to this Toyota Prius spot, providing viewers with the creative spirit behind the genesis of the hybrid vehicle.

Credits

Agency: Nazca Saatchi & Saatchi Luis Ribo, creative director; Euridice Casasola, producer Production Company: Curious Pictures,Cuatro y Medio, Mexico City John Robertson (a.k.a. Flea Circus), director; Meridith Brown, head of production; Mary Knox, executive producer; Mike Turoff, producer.,Norman Christianson, live-action director; Ramiro Cruz, executive producer/producer.

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