Sustainable Energy Authority's "Black Balloons"
Black balloons spew forth from an electric fan, a clothes washer, an electric coffee maker, a TV set/VCR. A voiceover explains that each balloon represents 50 grams of environment-damaging greenhouse gas that's released into the air every time we use energy. The average home produces over 250,000 balloons annually.
Agency: George Patterson Y&R James McGrath, creative director; Sassy Havyatt, copywriter; Frank Muller, art director, Pip Heming, producer. Production Company: Exit Films Mark Molloy, director (he is repped stateside by Furlined, Santa Monica); Wil Sweetland, executive producer/producer; Robert Humphreys, DP Postproduction: Digital Pictures Edel Rafferty, colorist Music: Gusto Music Heather McCurdy, composer/sound designer Sound Design: Gusto Music Heather McCurdy, composer/sound designer